Brand identity · Calligraphy · Concept project
Al-Mawqid, Levantine grill
A calligraphic identity for a charcoal grill in Chicago: the name drawn in heavy strokes, in ember orange.
- Service
- Brand identity · Calligraphy
- Type
- Concept project
Context
Al-Mawqid means “the hearth”: in Arabic the word carries both the fire and the family gathered around it.
What I did
- Hand-drawn Arabic calligraphy
- Logo system, clear space, minimum sizes and reduction tests
- Palette with measured contrast, Arabic and Latin type
- Storefront sign, menu cover, takeaway bag
